Supreme Petfoods has launched a new range of Science Selective Care supplements, specifically formulated to support the health of rabbits, guinea pigs and chinchillas – species with unique nutritional and physiological needs. These supplements offer targeted support for digestive, urinary and skin health while also contributing to overall wellbeing and quality of life for small herbivores.
Maintaining optimal digestive health is essential for small herbivores, whose gastrointestinal systems are highly sensitive to dietary imbalances. Conditions like gastric stasis, one of the three most health issues in rabbits,1 may quickly become life-threatening if not managed appropriately. The Digestive Care supplement is formulated with natural prebiotics and fibre to support gut motility and promote the growth of beneficial gut bacteria. It also includes peppermint and chamomile, ingredients known for their soothing properties.
The range is completed by Urinary Care with dandelion, cranberry, and vitamin C to help reduce the risk of urinary issues, such as bladder sludge. Skin and Coat Care with antioxidant-rich spinach and linseed, supports skin and coat health, while Vitamin C Care combines vitamin C, cranberry and blackcurrant to support immune function and vitality.
“The launch of our Science Selective Care Supplements represents our commitment to providing high-quality nutrition tailored to the needs of small pets,” says Claire Hamblion, Marketing Director at Supreme Petfoods. “Over half of rabbit owners take their rabbits to the vet at least once a year.2 They are becoming much more engaged with their pet’s health care needs and want to provide high standards of care. Our new range meets the growing demand for products that offer health benefits beyond basic nutrition.”
Supreme remains dedicated to supporting not only small pets and their owners but also veterinary professionals. Resources available to veterinary practices include its Science Selective free sample packs. These are available across Supreme’s lifestage range and offer an excellent opportunity for veterinary teams to engage with rabbit and guinea pig owners and initiate conversations about small pet nutrition and health.
The new range of Science Selective Care Supplements is now available to order. To find out more, contact experts@supremepetfoods.com or visit www.supremepetfoods.com
References
- Survey of 230 UK veterinary surgeons from Supreme’s vet database, July 2023
- Supreme Market Data & Category Insights 2024
Press contact: Katy Ellison, katy@companionconsultancy.com, Tel 07596 217372.
About Supreme Petfoods
Supreme Petfoods has specialised in the care and nutrition of small pets for over 30 years. It was the first company to make species specific small animal diets that reflected their unique nutritional requirements. As well as offering the biggest range of species-specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities.
Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar.
Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities.
Find out more about Supreme at www.supremepetfoods.com or visit the company Facebook site. (www.facebook.com/supremepetfoods).
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