Krka UK’s Animal Health team is reinforcing its commitment to responsible parasiticide use with the introduction of its ‘Ears to Tail’ veterinary practice resources. The materials, including pet owner guides, reception posters and slides to display on waiting room TV, are designed to help practices convey key messages to owners on the importance of discussing this topic with their vet and the importance of a risk-based approach to pet parasiticide choices.
These pet owner materials complement the Krka veterinary professional guide on responsible risk-based parasiticide use for cats and dogs launched last year that was developed in conjunction with Ian Wright BVMS MSc MRCVS. All resources can be downloaded at https://www.krka.co.uk/veterinary-knowledge-hub/articles/risk-based-parasiticide-use-for-cats-and-dogs
Parasiticides are an important tool in safeguarding animal health and wellbeing and preventing zoonotic threats. With a focus on best practice and environmental stewardship, the ‘Ears to Tail’ guides are designed to be friendly but informative for pet owners in making decisions about parasite prevention and treatment. Renzo Di Florio, Krka’s Technical Veterinary Adviser says, “In first opinion veterinary practice, where the majority of consultations last 15 minutes or less, time is short and in-depth discussions are not always possible. The guides provide comprehensive information on common parasites, practical advice on prevention and treatment and information on risk assessment. And by aligning with ESCCAP guidelines, the guides help address the delicate balance between animal health, human health and environmental protection – a true One Health issue.”
The resources are part of a wider initiative to improve the use of risk-based assessment guidance for vet practices and their clients, and to equip veterinary professionals with the tools they need to communicate these key messages to pet owners. Renzo adds, “This initiative is vital. Sustainable development and our environmental responsibilities are central to everything we do. We were delighted to be able to collaborate with Ian Wright, a leading authority on veterinary parasitology and Chairman of ESCCAP. His insights help ensure that the veterinary guidance we provide not only aligns with the principles of environmental stewardship but is also scientifically sound and practical for everyday use in veterinary practices.”
The ‘Ears to Tail’ veterinary practice resources, including the pet owner guides, are now available and can be accessed here: https://www.krka.co.uk/veterinary-knowledge-hub/articles/risk-based-parasiticide-use-for-cats-and-dogs. To find out more email info.uk@krka.biz
Press contact: Katy Ellison, katy@companionconsultancy.com, Tel 07596 217372.
About Krka
Krka is one of the leading generic pharmaceutical companies in the world and our medicines are used to treat more than 100 million patients worldwide. With over 50 years in developing animal health solutions Krka continues to bring innovation to the category with its branded generics.
Working closely with customers, Krka supplies licensed medicines that deliver effective and consistent performance in clinical practice. Krka’s animal health portfolio provides high efficacy pharmaceuticals for both companion and food producing animals. Key brands include Tolracol® for coccidiosis management in cows and sheep, and Milprazon CHEWABLE® a comprehensive worming solution for dogs and cats. The latest additions to our companion animal range include, Robexera® for targeted pain management and Cladaxxa® for infection control.
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