Purina launched its refreshed Vet Centre website for veterinary professionals (https://vetcentre.purina.co.uk/) at BVNA Congress. The site has new tools and features, including an online water calculator which works out the expected normal water intake for individual pets. Any member of the clinical veterinary team can email vettechline@purina.nestle.com and receive a resource bundle which includes access to webinars on hydration and a short video on how to use the water calculator within Vet Centre.
The water calculator has been developed by Purina to provide a useful resource, helping vets and nurses give guidance to pet owners on a pet’s recommended daily water intake, depending on lifestage, bodyweight and diet. Assessing water intake can be difficult for pet owners and appreciating what is ‘normal’ is key to identifying when intake is excessive, requiring further investigation, or inadequate, requiring alternative hydration strategies.
Libby Sheridan, Scientific Affairs Manager at Purina says hydration is an especially important consideration and one that pet owners find difficult to assess, “All too often a pet has been suffering polydipsia for some time when they are presented at the clinic. That may be because water intake isn’t being measured or observed, but often there is a confusion with knowing what is normal for the individual pet. Cats, particularly when they are older may struggle to meet their water needs and this tool can be helpful in assessing their intake and suggests some strategies for improving hydration.”
Also at BVNA Congress, Purina added an exciting twist to its stand with the launch of an engaging renal-themed game, offering a £50 prize for the fastest time each day, which was won by Ryan Smith from Askham Bryan College, Cassie Williams from Park House Vets, and Jessica Cooper from Vets4Pets Bicester.
Further tools, free CPD and clinical resources will be launching on Vet Centre throughout 2024 and 2025 and it is suitable for the whole practice team. To register, visit https://vetcentre.purina.co.uk/user/register . Registration tokens are available from Purina Veterinary Nutrition Partners.
Press contact: Maddie Speare, Companion Consultancy, Email: maddie@companionconsultancy.com
ABOUT PURINA PETCARE UK
The bond between pets and people is truly unique. Built on shared companionship, experiences and love, it inspires our belief that when people and pets bond, life becomes richer. That’s why we’ve been developing great tasting, life-enhancing food for cats and dogs of all ages and lifestyles for over 125 years.
Our portfolio of much-loved brands touches millions of lives every day. By offering a wide range of prices and nutritional quality – from good to exceptional – we make sure that complete and balanced nutrition is available to everyone.
As pet lovers and owners ourselves, we know how quality nutrition can help pets and their owners live happier, healthier and longer lives together. Creating richer lives for pets and the people who love them is what we do best and why we exist.
Pets and people are better together.
For more information, visit the Purina website: www.purina.co.uk
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