Supreme Petfoods is pleased to announce the success of its ‘Scan, Enter, Win’ campaign. This innovative new on-pack promotion is designed to engage and reward valued customers while boosting brand visibility in store. The campaign, which ran across both the Science Selective and Tiny Friends Farm brands, continues to deliver significant consumer engagement and demonstrates Supreme’s ongoing commitment to customer satisfaction.
The promotion has encouraged thousands of participants to scan QR codes on product packs to enter monthly draws for exciting prizes, including luxury gift vouchers, memorable family experiences, and high-end accessories.By fostering a deeper connection between customers and Supreme Petfoods’ leading brands, Science Selective and Tiny Friends Farm, the initiative has strengthened loyalty and enhanced brand recognition.
The prizes have ranged from family days out to theme parks, to premium gift vouchers, and winners have been thrilled with the personalised rewards that aim to bring a little bit of extra happiness to their lives.
Nicki Cater, winner of an October Science Selective prize, expressed her heartfelt gratitude:
“This is huge for my little family! I can’t thank Supreme Petfoods enough for such a generous gift.”
Mark Mason, recipient of a Tiny Friends Farm day-out voucher, shared his excitement as he prepared for the arrival of a new baby: “It is brilliant. Thank you so much!”
The ‘Scan, Enter, Win’ campaign uses on-pack QR codes to create a seamless entry process, where customers are directed to an interactive online portal. The playful graphics and engaging design are aimed to appeal to both young families and individual pet owners, cementing Supreme Petfoods’ position as a trusted pet food brand.
Claire Hamblion, Marketing Director at Supreme Petfoods said “We have seen increased customer engagement across all our key markets. The campaign has boosted the visibility of our brands, driving higher product trial and increased repeat purchases. We have been extremely pleased to receive lots of positive feedback and enthusiastic responses from winners, and participants have highlighted the positivity of the campaign’s emotional and practical impact. Based on the campaign’s success, we will be exploring more added-value promotional initiatives in 2025 to continue engaging customers, while reinforcing our position as a leader in pet care.”
For more information about Supreme Petfoods, visit www.supremepetfoods.com.
Press contact: Katy Ellison, katy@companionconsultancy.com, Tel 07596 217372. Further images available on request
About Supreme Petfoods
Supreme Petfoods brings expertise and innovation to pet care and nutrition. The company’s Tiny Friends Farm and Science Selective brands are two of the world’s most well-known names in small pet food and treats. Supreme was the first to create high-quality specialist pet foods for small pets, driven by a belief that all animals deserve the best, even the small ones. The company’s fundamental mission is to do the very best for all pets to enhance their welfare and quality of life, a commitment that has guided them from the outset. When it comes to nutrition, Supreme’s foods are known for being healthy as well as tasty, with no compromises and the company is proud to have built a reputation for expertise in high-quality pet care. For over 30 years Supreme has applied this expertise to help ensure pets live long, healthy lives.
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