SenseHub® Youngstock Unlocks Entire Lifetime Monitoring for Dairy Herds

MILTON KEYNES, U.K., Monday 11th March 2024 – MSD Animal Health UK Limited (a division of Merck & Co., Inc., Rahway, N.J., USA (NYSE: MRK)) has announced the official launch of the SenseHub® Dairy Youngstock application plan in the UK.

The SenseHub® Dairy Youngstock application plan from MSD Animal Health uses the SenseHub monitoring ear tag to assess the behavioural patterns of calves from birth to 12 months of age, to identify any signs of potential ill health or opportunities for welfare improvements.

The new Youngstock plan is suitable for nipple-fed calves in single hutches, or for post-weaning calves housed in group pens.

“Using a monitoring system to watch over youngstock reduces the farm’s reliance on skilled staff and ensures that each and every calf gets off to the best possible start so that it can make a positive contribution to the herd’s income sooner,” explains Paul Mitcham, National Sales Manager (Monitoring), MSD Animal Health.

“With the Youngstock plan now officially available in the UK, dairy herds can be monitored for the entirety of their lifetime, from birth to the end of their final lactation. This level of insight enables herd managers and farm vets to ensure each and every animal is being managed precisely and efficiently, and to use proven data to make management decisions which will optimise the lifetime productivity of each animal entering the herd.”

As soon as the SenseHub system detects any irregular patterns that could be indicative of a developing health or welfare issue, the relevant animal is highlighted on a Youngstock Health Report to signal that it needs attention. A programmable flashing LED on the SenseHub ear tag makes it easier and quicker to locate the relevant animal so that the necessary care or treatment can be administered as quickly as possible.

“The Youngstock application can be used as a standalone system or in combination with other SenseHub plans which monitor the reproduction and rumination status of heifers and adult cows,” Mr Mitcham adds.

The Youngstock application plan can also be funded via a SenseHub GO subscription which spreads the cost of investment. “With zero upfront costs, a GO subscription gives farmers access to the full suite of SenseHub monitoring hardware and software for one affordable monthly payment,” Mr Mitcham coninues.

“With no hidden extras or additional costs, a GO subscription future-proofs the farm’s investment into herd monitoring and offers farmers complete peace of mind by giving them access to the very best herd monitoring and automation technologies with none of the financial risks or capital depreciation losses.”

Find out more

To find out how more about the SenseHub Dairy Youngstock app and SenseHub Lifetime plan, please call the SenseHub team on 01207 529000 or email us at Alternatively visit

SenseHub is not intended to diagnose, treat, cure, or prevent any disease in animals.  For the diagnosis, treatment, cure, or prevention of disease in animals, you should consult your veterinarian.  The accuracy of the data collected and presented through this product is not intended to match that of medical devices or scientific measurement devices.

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